The challenge was to create a new range of Spanish Andalucían wine and packaging, branding for a younger generation in a more modern market, however still being sympathetic to its historical context. The brand and packaging design should tap into the market for Spanish gourmet products but achieved in a contemporary way. After visiting the Spanish Bodega Descalzos Viejos (winery) in Ronda I gathered inspiration and ideas for my wine brand design. My aim was to re-design this wineries logo and two types of wine bottle labels – linking with Spanish culture. My chosen extra product was olives as they complement the wine as a side for my gourmet display.
My initial sketches represent traditional Andalucían animals recognized in Ronda – the Andalucían horse (Pura Raza) and the Bonelli's eagle. Finally, I decided to focus on the traditional horse due to its elegance and majesty supporting a luxurious wine brand. Re-designing the logo: my aim was to create a bold, clean simplistic design.
