Burnie Aquatic Centre
A Pool of Short Stories
A pool of short stories is a series of documentaries that dive into how and why swimming leaves such an indelible impression on people from all walks of life and at any age at the Burnie Aquatic Centre. Through the voice of intriguing long-time pool visitors, we created a campaign that people connected with. That the pool provided much more than learning to swim, exercise, and place to visit in summer. But Aquanimity. Short – slow 15 second TV ads stood out and directed people to a dedicated website and social media platforms that recorded a record overnight increase in engagement and retention. Go on. Jump in.