Rejuvenating one of the most exclusive skincare brands
La Prairie - one of the most exclusive, aspirational and innovative skincare brands in the world - asked us to help them with the digital translation of their new brand identity and creating a premium e-commerce site. It was important to speak to the brand's worldwide audience and cater to their expanding mobile usage. The site is built on a simple modular structure, while creating a truly luxurious, immersive experience.
With the classic Swiss font Helvetica as the base ingredient and a refined dark colour palette we gave La Prairie a dynamic new look and feel that is ready for the future.