A full branding exploration for a fictitious company. I chose to work on creating a logo for a fictitious observatory called Skyview. After intensive brainstorming and experimentation, I developed this logo. The circles are referential of many things including celestial bodies and the domed tops of most space observatories. The overlapping shapes are indicative of events such as an eclipse and planetary transit, while the burst of line work can suggest solar activity.

The main focus was the creation of the mark, and secondarily, it was applied to images of various vehicles to show its versatility. All photographic elements obtained via CC liscenced works and used solely to depict the various ways in which a company's mark could be employed across formats. Research presentation page layouts & copy provided by assigning professor, and required in project finals.
Sketching process/logo development
Final mark with logotype