I have rebranded a small local shop originally called Baby Shop Warehouse, to try and show the difference that a brand can make. I wanted The Baby Shop to have a soft and nurturing feel that would resonate with new parents and relatives of a new baby. To give the brand a greater presence in the shop I designed point of sale displays, soft toys and product tags that could be used throughout the store.
I created the baby bird characters to introduce a storytelling element to the brand, that could be used to illustrate the shops product range. They also allow the brand to engage older siblings of a new baby whilst they are in the store, growing a better brand affinity with the whole family.
