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    About

    Prescott Realty Group is an investment, development and property management company specializing in urban, transit-oriented properties in Texas a… Read More
    Prescott Realty Group is an investment, development and property management company specializing in urban, transit-oriented properties in Texas and the Southwest. Read Less
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Prescott Realty Group is an investment, development and property management company specializing in urban, transit-oriented properties in Texas and the Southwest.
 
Challenge
Prescott's brand identity needed to reflect its multiple business lines and project a sophisticated image to its core audiences while avoiding tired approaches that dominate the industry.
 
Execution
Created a kinetic identity system based on single line illustrations that depict a dynamic cityscape. Developed a master mark that integrates with illustrations, and selected a vibrant, dynamic color palette to represent Prescott's business lines.