A visual identity developed for Baltan Laboratories,
showcasing their program during Dutch Design Week 2019.
Homo Sensorium is a sensorial experience, exploring human perception and technology. The program investigates the blurring borders between synthetic and organic, sense and perception, human and machine. By focusing on sensory perception, we get closer to the essence of what it means to be human, while investigating the future of our technologically mediated body.
Immersing multi-sensory program contains of mix of experiments, workshops, talks, dinners, performances, guided tours, a brainwave wedding lab and a film program.
The Homo Sensorium derives from the concept of Homo Universalis (universal man), a person whose expertise spans a significant number of different subject areas, known to draw on complex bodies of knowledge to solve specific problems. The concept aims to remind us, that even though we live in advanced and prosperous times, we’ll continuously need to adjust and develop ourselves, re-assess our skills and re-imagine our beliefs and values.