A little guy we made for the wonderful Shriners Hospitals for Children in Canada. We had a blast working with the creative Mélanie Baillairgé at Nolin BBDO in Montréal. She developed the character and the original look of Fezzy.

Fezzy, looking good and feeling fine.

Mélanie Baillairgé's original concept art for the design of Fezzy.

Our first pass of Fezzy, based on Mélanie Baillairgé's design.

The client requested a series of alternate designs, and we spent some time iterating the look and feel of Fezzy.

Fezzy, in action, inspiring his community to help support Shriners Hospitals for Children. Thanks, Fezzy!