Alliance is a company that focuses on Automated Industrial Robotics. At automotive OEMs, industrial robots are welding and painting cars. Within warehouses, they are putting stock on shelves, picking out items for orders, transporting goods from docks to shipping areas, and packaging them for transport.
These advances are letting companies transfer some of the most difficult, dangerous, and time-consuming tasks from workers to robots. Alliance delivers those Industrial Robots to companies.
The growing prevalence of these robots is not surprising, because industrial operations, both mundane and complex, are increasingly automated. Emerging markets have an additional imperative for automation: the need to improve product quality to compete effectively in the export market. We created a new brand image for this company, bringing branding and machine to a whole new level.