BEFORE
BRIEF
Students were asked to create a landscape poster for an interior & furniture design company named Commercial Style & Design. Using Adobe InDesign, students were to create a document, use the correct margins and bleed measurements and utilise text and graphics to create the poster.
I looked at other interior design posters to gain an idea of what the poster should look like. I wanted to keep a universal theme across all graphics used and a neutral/ cool palette.
PROCESS
I started by adding the required margins and bleed from the brief then added frames for where my content would go.
I started by adding my text, then found some images on Unsplash that all had a similar colour scheme.
I added all the images I wanted to use - based on the information in the brief, I chose images of cafes and small retail stores.
I fit everything into a grid so that no image overlapped another.
I added a tint over the bottom middle and right images to match more with the other images selected.
I changed the stroke to be heavier between the images to give them definition from each other. I also experimented with different fonts for the smaller text as well as the alignment of the text.
I aligned the text to the right side as it seemed to look the best.
Final Poster Design
FEEDBACK
Small info text box needs to match grid, either half of page or match thirds.
AFTER
PROCESS
Taking the feedback into account, I moved the text box to align with the bottom thirds.
FINAL
Revised Final Design.
Mock up design in Photoshop.
Mock up of final design.
