TOKYO 2020
Major Negotiated Project
For my major negotiated project, I decided to design the overall look for the 2020 Olympic games. I chose the city of Tokyo as the host, as it’s rich and vibrant culture felt like the ideal backdrop. The logo was the main design featured which was also helped with popular aspects such as pictograms, wayfinding and ticketing. This was then collected in a style guide, which was bound with a traditional Japanese stitch.
Tokyo 2020 Logo
Colour Variations
Colour Scheme
Branding Guidelines
Japanese Stitching
Page Layout
Branding Guidelines