Avon : Pay Attention | Cannes Lions Entry for 2018
A Breast Cancer Initiative by Avon and powered by Zeno, the insight for the campaign was that Breast Cancer does not discriminate. Through research, we found out that most women in India did not know how to perform a Breast self-examination, and that the whole issue was a taboo. We thus needed to drive awareness regarding the same, and drive home the importance of the self-exam. "Pay Attention" was born out of the same thought. The campaign found traction organically with Bollywood stars and Chelsea Clinton talking about it.
Recipient of "The Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR" at Indian Content Leadership awards.