The challenge: We had to consider where they were and plot a path where they needed to be – a brand which had an international presence and resonate with a growing middle class in India. Working with Gemini we developed a strategy to help set them on a clear road map to carving a market position offering premium electronic products.
Solution: We worked closely with Gemini's management to define the company’s strategic vision, brand position, attributes and visual framework for the brand’s communications and packaging.
Our achievement: We helped Gemini change its focus, leading through a single idea; “Adding vitality to life” through all the brand’s visual communications.
