GO OUTSIDE AND PLAY
Art Direction | Branding
Go Outside and Play is an RTÉ TV travel series starring Carl Mullan.
A simple and unobtrusive identity that subtly elevates the footage and gives it an international feel with an authentically Irish edge. A warm orange filter, compliments the natural cool tones of Irish scenery and creates visual consistency across all locations and weather conditions. A bold word-mark in a handwritten effect, sets a playful and adventurous tone from the outset, while the minimal, text-based graphics add just enough detail without distracting from the imagery. Topographic textures offer extra visual interest is needed.
Hope you like!
Art Direction: Jen Connell
Motion Graphics: Pavels Lavrinovics
Filming: Gar Byrne & Carl Mullan
Production: Alexandra Spierin
Post-Production: Julian Callan
Thanks for looking!
