设计理念

“祥瑞神行”路名限量款
四大神兽是古代中国传说的神兽分别为青龙、白虎、朱雀、玄武,
属于古代神话和天文学结合的产物。
与此同时四兽融入了地理方位,以不同颜色代表不同的方位:
东方为青色,西方为白色,南方为赤色,北方为黑色。
所以基于“东,西,南,北” 不同方位对应不同的颜色,并将路名的
中文字体重新组合排列形成4套不同的字体花纹体系,并配合相应的颜色组合。
运用在此次的联名款霸道球鞋上,形成一种强烈的视觉冲击力。

Design Concept
The four beasts are the ancient Chinese legends of the beasts- Qing Long, Bai Hu, Zhu Que and Xuan Wu.
It belongs to the combination of ancient mythology and astronomy.
At the same time, the four beasts are integrated into the geographical orientation,
with different colors representing different orientations:
The east is blue, the west is white, the south is red, and the north is black.
So based on "East, West, South, North" different orientations correspond to different colors, and the road name
The Chinese fonts are re-arranged to form 4 sets of different font pattern systems,
and match the corresponding color combinations.

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Agency: UID Shanghai
Client: ANTA
Client-Side: Doris, Zeng Jie
Creative Director: Sinn Chen
Account Manager: Jacob Liu, XinYu Yang
Senior Creative: Zhu Zi (copy-based), Curiousboy (art-based) 
Sneakers Design: Liu Xiao Xu / Curiousboy 
Art Director: Liu Xiao Xu
Designer: Yu Guo, Wang Jie Hui zi, Cara. Chen
Typography Artist: Photography: Jedi Zhou
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POST-PRODUCTION
Script: Zhu Zi
Storyboard: Liu Xiao Xu
Animation / 3d: 花花-UID VFX
Producer:  小小-UID VFX
- sneakers design -
- 4 beasts illustrations -
- Concept Video -
- The Product Photos -
- The Packaging Design -
- The Trailer Posters -
- The Key Vision -
GIF Version - 
-The STYLING PHOTOS- 
-Zheng Zhou City Pop-up Store-
- big s/o to ulsum photos -
Typography Artist- @Lok Ng
霸道四方Sneaker Design & Campaign
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霸道四方Sneaker Design & Campaign

“祥瑞神行”路名限量款 四大神兽是古代中国传说的神兽分别为青龙、白虎、朱雀、玄武, 属于古代神话和天文学结合的产物。 与此同时四兽融入了地理方位,以不同颜色代表不同的方位: 东方为青色,西方为白色,南方为赤色,北方为黑色。 所以基于“东,西,南,北” 不同方位对应不同的颜色,并将路名的 中 Read More
441
3,426
20
Published:

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