Early Detection is the Goal
The brief for this campaign was to create work worthy of a Loerie.
The objective of our campaign is to create awareness around prostate cancer in South Africa and encourage men to get tested through a cheap and convenient test. This will be done through using South African soccer and utilising the stadium bathrooms in order to provide a freely accessible urine test that encourages men to get tested and be aware of prostate cancer.
ART DIRECTION & ILLUSTRATION MIA MACIVER, DEMI-LEE GRIFFITHS
The bathroom mock up catching men’s attention with a big slogan;
“Early detection is the goal.”
We created a mobile test whereby individuals have the option to take the test in the bathroom, take it home or not take it at all. The test will work by urinating on the end of the soccer ball and if the colour of the ball changes, it will indicate that there are possible signs of prostate cancer and the individual should visit a medical professional for confirmation.
These target stickers will be heat sensitive vinyl stickers will be stuck in urinals and will reveal a message when urinated on.
The message is simple and reads;
“Testing for prostate cancer is this easy. Get your free test now!”
A series of posters with the four chosen team captains with messages on their faces which look as if they are ‘testimonies’ from the captains. The words resembles fans who paint their face in support of their teams.
