Dressed in black (2009)

An icon can transform the everyday into the unique, the ordinary into the exquisite, or even trigger a new pleasure.

Lay’s, one of the world’s most renowned snack brands, wanted to conquer the Premium segment by creating a new line with
a high-quality product that could seduce existing consumers, while also enchanting anyone looking to branch into more sophisticated snacking options.

It was essential to create a concept for this new range and embody it in a pack of the same high calibre as the new product.
The design would need to raise perceptions of the product and generate a unique consumer experience without straying
too far from the engrained trust and beloved image of the mother brand.


Lay's Gourmet
10
95
1
Published:

Lay's Gourmet

Lay’s, one of the world’s most renowned snack brands, wanted to conquer the Premium segment by creating a new line with a high-quality product th Read More
10
95
1
Published: