What about the challenge?
LEMONA is a legendary electronics shop in Kaunas. From local geeks who are making a robot to more general users that want to pimp their car stereo system – LEMONA is their Disneyland. Well, one day they decided to move from a location that everyone knew with their eyes closed for decades. And we got a mission to spread the news about a new bigger shop. And not to forget – it was a moment to shine and showcase new products for home improvement, younger audiences, electronics & car enthusiasts.
What about the solution?
Thanks to a good old funny Lithuanian language, we came to a wordplay between the words “Stress“ & “Voltage” (both "Įtampa" in Lithuanian). This was chosen to set the mood of relaxed communication with harmony lifestyle driven by trusted quality products of LEMONA. We thought of some catchy puns and associations to real-life events (no parking space, the dog ate house appliance‘s cords and etc.)
According to audiences, we divided our communication into two platforms with dedicated plans and relevant messages for different audiences on Facebook, Instagram and YouTube channels.
What about the results?
• During the campaign, the audience saw different ads for approx. 5 times. We’ve catered our ads for 85,5% of the older audiences as well we’ve reached a respectable amount of younger audience in Kaunas. (Facebook & Instagram).
• Static visuals were the most clickable, though video ads accumulated 56 hours of watch time
• Static visuals were the most clickable, though video ads accumulated 56 hours of watch time
(only Facebook & Instagram).
• In comparison to older LEMONA electronics social media communication, we‘ve doubled the engagement rate.
• Youtube generated over 40.000 views.
• In comparison to older LEMONA electronics social media communication, we‘ve doubled the engagement rate.
• Youtube generated over 40.000 views.
Need a help with professional advertisment?
Hit us up at info@whatabout.agency
Reach us by +370 675 00227
