City Express Plus is an international hotel chain for which we were in charge of designing a signaling and iconography system that worked with the new spaces.
For the design, we thought of an experience that creates an emotional bond between the guest and the hotel; without losing the unique corporate value of the brand. For the graphic a simple iconography was used to facilitate the reading and location of the guests; along with a modern and readable typeface that causes impact.
Art Direction: Futura
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