Caring Friends Therapy Dogs is a non-profit organisation that brings emotional healing to frail, sick, mentally and physically challenged people by visiting them with qualified Caring Friends dogs. The brief objectives were to increase the brand awareness, funding through donations, membership base, as well as modernize the brands look & feel. Furthermore, to educate people on dogs in general and the benefits that the dogs offer through dog therapy. 

Introducing "More Than Just a Friend" a concept that focuses on conveying the message that dogs are more than what they are perceived to be; in addition to being companions and security measures, they are also healers.

Similar to practitioners in the medical field, dogs are equipped with skills such as anticipating an epileptic fit, lowering people’s blood pressure and providing patients with much needed emotional support. The concept aims to portray the incredible capabilities that a dog possesses and will do this by humanizing dogs and giving them each a distinct personality and occupation therefore portraying a dog as a doctor, nurse or a psychologist.