To create KV for OYO Creative Output and Entity that inline with their Digital Campaign, which part of their Brand Communication example that needs to be implemented to support their Online & Offline presence.
Campaign Hashtag: #PastiAdaOYO #PastiDiOYO
Everywhere
Dekat Di Mata:
└ Reachable
└ Most strategic location
└ Big number of hotels
Facilities
Dekat Di Hati:
└ Free wifi, AC, TV, washroom, etc
└ Affordable room price
└ Swimming Pools
Easy to use
Dekat Di Jari:
└ Book room in just 2 clicks
└ Easy use the app
Apart from the fact that OYO is still a newcomer in the industry, not to mention in Indonesia where the diversity of options is quite high. Another challenge that present for OYO to overcome is to bring a solid standing that could be provided with certain taglines, because at this point it’s not present.
Where taglines itself is should be as a point of interest where market can recognizes that OYO is in hospitality industry in more convincing way. The key messages of our campaign is to ignites the familiarity, to influence in more effortless and plain sailing way, from the Brand to mass audiences.
Implementing various illustration that inline with the messages, bringing a new breath of awareness for OYO brand, also to be one of support system of steady & positive growth onwards.
