citieschange.sg
Type: Cargo Website
Year: April 2018
For: The Substation


Contemporary forms of heritage—through notions of history, memory, and nostalgia—have played out into narratives linked to a Singapore Story, such as with museums, festivals, SG50, and the boom in heritage trails. Through field specialists, artists, exoticised branding, and alt-heritages, The Substation will examine different modes of contestation, collaboration, and resistance in the cultural production of heritage.
1. Brief
In reaction to our observations on heritage and its industries, the impetus is to fragment and/or deconstruct the popular modes of heritage, and their commodified forms of consumption. The suggested design approach is to appropriate and deconstruct established heritage motifs, symbols, and logos.
2. Design Approach
Keywords: Brutalist aesthetic / Post-internet / Net art / Webpunk / Retrofuturism / Vaporwave / No logo branding / Debranding
3. Landing Page
It is everything you remember about the old Internet... as if you chanced upon someone creating a Geocities or Blogspot site about Singapore. A hodgepodge of lo-fi GIFs. A remix of the same old, if typical, icons that make up our sunny Singapore.

The collage references the sub-themes of the programmes, which aims to address different facets of heritage-based content.
5. Sub-Themes Visuals
The 2018/19 programme includes talks and events that addresses the following: Conservation (En bloc, or Buildings Must Die), Heritage Industry (Singapore Girl, or Heritage Deployed), Nostalgia (The Vanishing, or Time Goes Away)
A. Conservation – En Bloc, or Buildings Must Die
B. Heritage Industry – Singapore Girl, or Heritage Deployed
C. Nostalgia – The Vanishing, or Time Goes Away
4. Open Calls & Competitions

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citieschange.sg
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citieschange.sg

Contemporary forms of heritage—through notions of history, memory, and nostalgia—have played out into narratives linked to a Singapore Story, suc Read More
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Published: