As a visual communication design major, it's important to know exactly what that means. Another designer and I sought out to find a concrete definition that high school students would understand. Through research, we found many people couldn't explain what visual communication design is, and equated it with graphic design. Visual communication design does involve graphic design, but at its core is much more and can encompass a multitude of disciplines.
Through a series of prototyping methods to teach what it was (and how to keep their attention), we decided that a game where students could only explain something through a set of icons was a basic understanding of VCD. A current Herron School of Art and Design VCD student would be the facilitator for the recruitment session, and after would use a three set series of boards to add visuals while discussing what the students had just done and how it related to VCD, what career opportunities and where alumni are in the field, and how Herron's VCD program is different from others. We created a short manual that walks the student facilitator through the steps of the game and main points to discuss.
This recruitment guide was used in the Herron School of Art and Design Discovery Day on April 11, 2013 to demonstrate the program to admitted and prospective students for the Fall 2013 semester.
*Note: This is a school project, and icons are from the Noun Project.