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As a school project, I worked with another designer to create a travelling experience to promote the Visual Communication Design program at Herro… Read More
As a school project, I worked with another designer to create a travelling experience to promote the Visual Communication Design program at Herron School of Art and Design to high school students. Read Less
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As a visual communication design major, it's important to know exactly what that means. Another designer and I sought out to find a concrete definition that high school students would understand. Through research, we found many people couldn't explain what visual communication design is, and equated it with graphic design. Visual communication design does involve graphic design, but at its core is much more and can encompass a multitude of disciplines. 
 
Through a series of prototyping methods to teach what it was (and how to keep their attention), we decided that a game where students could only explain something through a set of icons was a basic understanding of VCD. A current Herron School of Art and Design VCD student would be the facilitator for the recruitment session, and after would use a three set series of boards to add visuals while discussing what the students had just done and how it related to VCD, what career opportunities and where alumni are in the field, and how Herron's VCD program is different from others. We created a short manual that walks the student facilitator through the steps of the game and main points to discuss.
 
This recruitment guide was used in the Herron School of Art and Design Discovery Day on April 11, 2013 to demonstrate the program to admitted and prospective students for the Fall 2013 semester. 
 
*Note: This is a school project, and icons are from the Noun Project. 
Prototyping game sessions with Ben Davis High School students
A set of boards created to show what Herron's VCD program has to offer students
Two 3x5 inch manuals were created, one for a student facilitator, the other for Herron Admissions staff to discuss the specifics of this session, when it would be used, and the target audience. Trading cards (bottom right) are of 2013 senior work, and would be given to high school students as a takeaway. An example of one of the 25 icons is in the top right side.
For the creation of all materials in the kit, the branding and style guide of Herron School of Art and Design was used, supplied by Marshall Jones, Herron's Communication Design Specialist.