MoPS — Museum of Parasites
Envisioning a parasitological research centre as an educational and tourism destination in a geographical region virtually bereft of parasitic infestation, MoPS is positioned as a stimulating and fun scientific learning centre with a mission to raise public awareness of the threat of parasitic diseases on the Scandinavian horizon.
As MoPS strives to make parasitology accessible to the public, approachable visual is paramount to balance out the repulsive subject matter. Accordingly, geometric round typeface and minimal composition are used to neutralise the often petrifying and strange imagery featured across the communication materials.
