Familiar Brewing is a craft brewery in Oakland, CA with a strong sense of community. Their mission is to bring people together and, as the name would imply, they want you to feel comfortable in a familiar space with familiar people.
The icon we developed draws from the Nordic use of the word meaning animals that would take on specific attributes of their owners personalities. A famous 'Familiar' duo are the two ravens that belonged to the Nordic god Odin, Huginn & Muginn, which mean Thought and Memory respectively.
This first series features illustrations done by designer Hydro 74. This double dry hopped series is a serious one and the text matched with the illustrations brings that to light.
For this little Barrel Aged Gose we decided to incorporate another Hydro 74 illustration into the design. A nod to a favorite video game and also a nod to another familiar type animal.
This next series are all named after words in other languages that don't quite have an English word equivalent. All the minimal symbols designed by myself to accompany the simple layout. Definitions for the words are located on the right side of the label.