Objective:
Creating a distinctive logo for a new farm company in Kenya.
Process:
By taking inspiration from different farm logos. I began using vector files from Flaticon.
The stakeholders wanted the logo and brand, to symbolise a 'place to call home'
Being mainly a dairy farm, I wanted the logo to have cows, milk and a shape that would symbolise nurture.
This is what I, and a graphic designer at Wexer Brand came up with.
Result:
After showing the client, they chose the green/blue and white logo as it encapsulated the feeling of their rebranded farm.
