For many years now, most businesses have to achieve a low percent bounce rate of customers landing on their website, this bounce rate determines the business’s ability to make a Profit (ROI) or a sale. The failure rate of most businesses to achieve a low bounce rate is about 80% of all businesses. The topics or facial structure of your home page takes the biggest blow when it comes to bounce rate (BR), fresh information, pictures and even videos create the largest percentage of your bounce rate. As we look about 20-30 years ago when these topics weren’t so popular, the customer engagement percent, was very low. READ MORE