New Brand Integration
Mixed Collateral
Mixed Collateral
With the introduction of Samsung’s new brand guidelines at the start of March 2013, The One Off was asked to desing a number of new collateral for the Samsung Experience Store, in Westfields, Stratford. Iteams included a Product Guide for their kitchen appliance range, accessories packaging, product backing cards, and a set of icons.
Connectivity Campaign
Mixed Collateral
Mixed Collateral
After the success of their Christmas and New Years campaigns, Samsung Experience Store, in Westfields, Stratford, decided to start 2013 with a new campaign.
The Connectivity campaign was to highlight how Samsung’s products are capable of connecting with each other. For example, how consumers can capture videos on their Galaxy Smart Camera, and watch them on their Samsung TV easily and wirelessly, via Samsung’s Allshare software.
