This is a task we got assigned from one of the largest dairy producers in Norway, Q-meieriene. Our task was to redesign the package of the chocolate milk, Q-Sjokolademelk.  The main goal was to ensure that the product maintained its visibility in the dairysection, and also to communicate the good taste of the chocolate milk. Our project was 1 of 3 chosen by the jugdes as a possible candidate for the redesign.

 

 The demographic is Norwegian boys in the age between 15-25 years.