Sneakers that exist only in augmented reality.
You probably know this phrase: "If it wasn't in internet, then it never was."
So, when I thought about my personal brand shoe, I decided that first models definetly will be presented only in "digital world".
It's perfect way to save your resources, and resources of our planet, but also show your product to the world.
WHY?
Some people buying clothes just for pictures. Modern lifecycle of shoes & apparel becoming shorter. Unreasonable consumption of fashion goods makes input in earth pollution.
My project is a digital shoe. Which not pretend to be produced. Instead it could be realised in augmented reality.
For initial sketch I chose one classical style with small unusual element - skids like on helicopter. Because I had 2 goals: don't shock the consumer by too extraordinare design,
but surprise them by small interesting detail.
Detailed sketches:
Making of 3D model:
Renders:
isdkv x Wanna Kicks app collaboration.
in 2020 we collaborate with developers of app that allows people to make virtual try outs of shoes. In September 17 these shoes was virtually released worldwide.
So now, you can try these sneakers for free in Wanna Kicks app wannakicks.page.link/Copter
