At the end of 2016, war in Syria and Yemen reached a new degree in horror when military forces started targeting humanitarian volunteers, killing doctors and bombing hospitals deliberately. That is why Doctors of the World launched in 2017 a wide campaign with an objective: to make everyone aware of that tragic situation and to place more pressure on UN, so that they ensure respect of international humanitarian rights. To do so, we first changed their logo: on every communication medium, Doctors of the World became Targets of the World. Every poster, print ad or radio message was signed Targets of the World, and asked people to help them become Doctors of the World again, by signing the appeal to UN.
Copywriter: Jean-François Bouchet
Art Director: Emmanuel Courteau
Art Buyer: Marine Rolland
Client: Doctors of the world
Agency: DDB
Awrds:French ADC (2 silvers, 1 bronze)
