Xibalba. Cerveza Victoria.
Agency: Ogilvy & Mather Mexico.
Client: Cerveza Victoria
Production company: MediaMonks.

A film to honor the most important tradition in Mexican culture: El Día de Muertos. The campaign takes us to Xibalba, known as the underworld in Mayan mythology, the place where souls face their destiny. Ikal, a man who passed away, embarks on a visually moving journey to Xibalba, which takes him and his family through farewells and reunions in the context of the traditions and dangers of the underworld.
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Xibalba. Cerveza Victoria.
313
3,474
11
Published:

Xibalba. Cerveza Victoria.

In honor of El Día de Muertos, Cerveza Victoria takes us to the Mayan underworld, Xibalba. A place where souls face traditions, perils and their Read More
313
3,474
11
Published:

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