Before you write your design brief, you must first determine which design method you’re going to use.
Free logo maker
Nope. don’t even go there if you value your business.
Single designer: Cost - from several hundreds to thousands of rupees. The cost depends on the experience of the designer, equipment and lots of other factors. Time to deliver - usually a few days and up to a week or two. Quality - the big question mark. You can get an idea by reviewing the designer's portfolio. Best choice when - you are not limited on budget / if you have some prior experience with that designer.
What is your Business or service name to incorporate in the logo? (Company Name)
Sure, it might seem like a simple enough step, but forgetting basic info is a common brief mistake. Being sure to include you business’s name will give designers a better understanding of your company culture and will sometimes be used as inspiration to the wording included in the logo.
Company Bio
The bio section is where you communicate your design goals and provide insight into your company’s culture. What does your business stand for? What type of audience are you trying to attract? What message would you like to communicate to your clients about your service or products? An effective logo design brief accurately reflects your business’s mission statement and helps the designer get on board with how you see things.
Color Preferences
In order to design a logo that works for you, designers need to know the colors you prefer. This is where you tell the designer if you want a variety of colors & shades or a limited selection — but also colors you’d like to avoid (for example, colors your competitors use in their own logo). If you are very picky about your business identity, choosing specific colors will result in a better logo design. Knowing what colors to include makes the designer’s job much easier.
Look and Feel
The look and feel of a logo is the designer’s bread and butter. Communicating some basic design preferences will allow designers to create a logo that perfectly fits your needs. What do we mean by look and feel? Let’s go over some logo design types:
1) The Emblem Design: Emblems are just about the oldest form of logo. An emblem is the type of logo that includes text inside of a symbol. It’s a classic look that gives your logo a traditional quality. That’s why you’ll often see them used by schools and government agencies — they make everything feel friendly and official. Emblems are often more detailed than other types of logos and include delicate line work and small, detailed imagery.
Why should you choose an emblem?
Your brand wants to convey a sense of tradition and/or longevity.
You are looking for your logo to convey a sense of gravitas.
2) The Monogram Design: Monogram design is to make initials a new word, like Hewlett Packard can be changed to 'HP' we famously known it as. It's easy to think of reasons why your company would go by its initialism. If this sounds like your company, a monogram probably makes more sense than a logotype. This style of logo focuses the name down to the memorable (and pronounceable) parts. You probably refer to HBO as HBO, rather than Home Box Office. If that's something you're looking to achieve, the monogram is a no-brainier for your brand.
Why should you choose a monogram?
You want the tie between your name and visual identity but have a really long name.
You work in an industry where shortening your name to initials is typical (looking at you, law firms!)
3) The Pictorial Mark or Brand Mark: This brings us to the brand mark (also called a “pictorial mark”). The imagery you choose for your company logo has to be incredibly iconic for the average customer to recognize and identify it. Pictorial marks are just so fun!
Why should you choose a pictorial mark?
Your brand name lends itself to be being drawn literally. The Apple logo, for example, is a clear sample of a brand name being drawn literally. It makes more sense for their brand to use a pictorial mark than a monogram or emblem.
You want to create a sense of brand personality with an image that you wouldn’t otherwise be able to with just your name.
4) Abstract Design: This logotype is used when you want to use an image, but don’t want to be constrained by a literal representation. You can create an abstract logo that evokes a feeling more than a thought. These can be difficult, as not everyone will interpret an image the same way. What’s great about these types of logos is, once you’ve got your brand out there, no one else (hopefully) has a logo quite like yours. You’ll be well on your way to differentiating your brand from the rest of the market from the start.
Why should you choose an abstract mark?
You want a pictorial element to your logo, but want to create a more serious tone than most literal graphic logos create.
You want something truly unique.
5) ) Mascots: A mascot is different than the above pictures and symbols in that it’s a drawing of a particular person (or, at least, an anthropomorphize character). As human beings, we’re visually attracted to seeing another human face (again, even if it’s “really” the face of a cutesy cartoon character). A mascot ties that positive feeling to your logo and brand. The biggest danger with a mascot logo is that your logo can become TOO friendly, and border on saccharin. If you want your brand to be taken seriously, it may make more sense to consider a different kind of logo.
Why should you choose a mascot?
.You want to appeal to families or children. .Your brand thrives on being fun, friendly and upbeat.
.You want something flexible that can grow with your company and be used in diverse ways.
6) Combination Marks: Not everything in the world is black and white. You don’t have to choose just one type of logo. You can combine any or all of the above ideas.You can combine a mascot with a word-mark, or embed your monogram into an abstract logo. A brand mark can be supported by a logotype, and both aspects of the brand can be separated and used for different scenarios. If you want a flexible logo that can be adapted for different situations, yes. A great aspect of combination marks is that they’re adaptable. You can keep your mascot and abandon your word-mark or lose your monogram and keep your abstract logo, based on how your brand evolves. We think the combination mark is a great option for new brands as they embark on their logo design process.
Why should you choose a combination mark?
.You want the best of several worlds.
.You want a future-proof logo that can adapt and change with your business.
Timing: Filling your designer in on any time constraints is one of the most important parts of a design brief. Setting a deadline not only helps you plan your business strategy, but also allows the designer to better manage their own time. You might not be the designer’s only client, so providing a realistic timeline is a great way to ensure effective results. A clear timeline allows the designer to budget their time, hence reducing the chance of a rushed design proposal.
Budget: Being honest and upfront about your budget is always the best way to go. Designers understand that businesses don’t have access to unlimited resources. Giving designers a clear budget allows them to give you specific details about the services they can offer. Also, it’s not only fair to the designer, but reminds you to stay within your own budget constraints. As you can see, your logo designer needs as much information as possible. The more details they have, the better the logo design will be. If you include specific details about what you expect out of your logo design, there’s no reason that you shouldn’t get the results that you need.
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