Living in Naples, FL, George Richards leads Sempris, LLC, as chairman, CEO, and president. To this role, George Richards brings more than three decades of experience in marketing, management and executive-level positions, along with a reputation for building innovative and effective customer loyalty programs.
One of the best ways of rewarding repeat customers is by implementing a loyalty program. However, these programs aren’t always as effective as some hope. Following are several common traits shared by the best loyalty programs:
Great rewards
Most customers sign up for loyalty programs with the intention of saving money. Because of this, top loyalty programs always offer money-saving rewards, such as product discounts or cash back. These types of rewards appeal to consumers much more than rewards that offer members a chance of winning a prize.
Making loyal customers feel special
Whether loyalty programs are available to all customers or not, being a member should feel exclusive. This means giving members rewards and offers that differ from those given to new customers, or giving different rewards to those customers who are the most loyal.
Joining is easy
Customers are more inclined to join loyalty programs that are easy to use. To make things easier for consumers, sign-up should not require a large amount of personal information. Further, customers shouldn’t have to carry a card around to make use of the program.
One of the best ways of rewarding repeat customers is by implementing a loyalty program. However, these programs aren’t always as effective as some hope. Following are several common traits shared by the best loyalty programs:
Great rewards
Most customers sign up for loyalty programs with the intention of saving money. Because of this, top loyalty programs always offer money-saving rewards, such as product discounts or cash back. These types of rewards appeal to consumers much more than rewards that offer members a chance of winning a prize.
Making loyal customers feel special
Whether loyalty programs are available to all customers or not, being a member should feel exclusive. This means giving members rewards and offers that differ from those given to new customers, or giving different rewards to those customers who are the most loyal.
Joining is easy
Customers are more inclined to join loyalty programs that are easy to use. To make things easier for consumers, sign-up should not require a large amount of personal information. Further, customers shouldn’t have to carry a card around to make use of the program.
