| JAEJAE IDENTITY |
Branding project for South-Korean based graphic designer
- she loves Manchester and its music scene
- she collects water bottles
- she collects LP's
- she worked in a record shop and loved it
- she is very hopeful, quirky, into trends
- her voice is lovely and goes up at the end of the sentences
Instead of creating a logo/identity straight in 2D, with sketches and design software, I decided to re-create her personality a bit more vividily and spacious by building a still life, literally translating aspects of her personality and using this a a starting point of her graphic identity. I thought it would represent her more (as a fervent object collector) than just a flat graphic.
The still life included some of the following ornaments: plastic/glass water bottles (as she is a fervent collecter of them), concert tickets of Manchester music scene as labels, a palm leave for hope, cd+lp's, chipboard texture that represents her spark/quirkiness, mirrors that create reflection and angles for her different capabilities, etc
I then photographed the still life and started playing with quotes of her favourite band, Joy Division, that I feel represents her brand perfectly.
To bring her name in, a typographical logo of her first name was created, based on the way her quirky and sweet voice sounds (it goes up at the end of the sentence/word).
Combining the typographical logo and the photographic imagery creates an almost panelled graphic pattern/style that can be used as the starting point of her own graphic identity an translated into various media.