For more than four decades, Zvi Sperling has served as the vice president of Maxim Group Companies in Los Angeles, California. In this capacity, Zvi Sperling oversees both sales and finance at the group of lighting companies.

All businesses strive to reduce costs while increasing profits. However, this is often impossible when the finance and sales departments are disjointed. The sales department is responsible for increasing company revenue by selling services and products on behalf of the business. To do this, they work closely with marketing to attract new customers and boost sales among existing customers. In addition, they work with the finance department to create credit policies and rewards programs for existing customers.

Meanwhile, the finance department is in charge of determining the entire company’s operational budget. This includes the amount of money afforded to marketing efforts, along with the financial rewards that repeat customers may receive for loyalty. Often, the sales department does not pay much attention to how much is spent to acquire new customers, so it’s the finance’s department’s job to limit their spending. Unfortunately, this creates tension between the two departments that can impede the company’s overall performance if ignored.