2014 - 2017
One of the most rewarding gigs I've ever landed was definitely at Cybex. Who knew that working inside a sports center could throw so many surprises my way? As the head of the Marketing Department, I dove into a sea of diverse faces—from dedicated fitness buffs and elderly regulars to energetic kids in swim classes. Every day brought new stories and goals, fueling my drive to innovate.
This dynamic setting was the perfect backdrop for orchestrating a wide array of events, promotions, and creative content for Cybex Sport Center Honduras. My role had me buzzing all over the place, from crafting and scheduling for each activity room to brokering deals with media and securing dazzling surprises. Notable events like the Love Dance Fest ‘16 and Mother's Day specials at Mall Multiplaza were supported by prominent sponsors like Gatorade, Grupo INVOSA, and Lady Lee, enhancing the events with their involvement.
I also spearheaded the annual Summer Camp, pulling in record enrollments of 300 to 400 kids, making it the year's highlight. Coordinating marketing specials, activations, and forging partnerships with sponsors such as BAC, LACTHOSA, and Bioasis Spa, my days were packed with challenges and achievements. Each event, from CANATURH EXPO XTREME to the themed Halloween Fiesta, was a showcase of meticulous planning and strategic sponsor integrations, ensuring every detail was perfectly aligned with our high standards and audience expectations.
Even with the constant hustle, the impact was palpable. I turned what was then Tegucigalpa’s premier gym into a hub of community and excitement. Sadly, despite our successes, Cybex eventually succumbed to internal struggles and the devastating blow of the Covid-19 pandemic, a loss that still stings.
Through all the ups and downs, my time at Cybex wasn’t just about work; it was a chapter filled with invaluable life lessons and a treasure trove of experiences that enriched both my resume and my personal growth. Cybex, with all its potential and energy, will always hold a special place in my heart. Farewell, old friend—you still had so much more to give!
Marketing Coordination • Visual Design • Branding • Illustration • Packaging
Copywriting • PR • Content Strategy • Social Media Content Creation
Copywriting • PR • Content Strategy • Social Media Content Creation
Events Photography • ATL & BTL Design
Team Leading • Operations, Logistics & Special Events Planning and Coordination
