Capacity — Trade show booth artwork
Capacity is an artificial intelligence Saas startup founded by David Karandish and Chris Sims in St. Louis, focused on knowledge sharing for enterprise companies.
With only one week past a complete rebrand, and a developing brand guide, they tasked me to design a 10 ft. x 20 ft. trade show booth. To make matters a little more interesting, the artwork needed to be delivered to the fabricators within only 24 hours in order to be manufactured on time. Yes, the deadline was tight.
During the last five years I have worked on the creation of about 70 trade show booths, countless kiosks, and number of complete trade show strategies. I was definitely up for the challenge.
Using a mix of trade show strategy and my knack for spacial reasoning, I helped Capacity create a new exclusive booth design to enhance attendee experience and open up lead gen. opportunities for the event. The collaboration yielded an increase in sales leads from the previous year and facilitated conversations with big named players in the HR and finserv space.
Sketch
I started off sketching on my ipad using Procreate and an Apple Pencil.
Variations
Chosen Design
This selection was chosen because of the corner booth location. The oversized iconmark was meant to catch the attention of the attendees. The abstract shape created by the negative space was intended to lead the eye to the supporting copy in the corner.
Capacity's head of marketing along with members fo the sales team gearing up for a great show.
Here's a look at the setup before the screen display and staff arrived.
Serial entrepreneur, David Karandish speaking at the conference. I'm glad that he trusted me to help bring opportunities to his company.
