We were tasked with rebranding Discovery's associated Homecare service that provides wound care, I.V. infusions, postnatal care and palliative care. The client felt that Homecare tends to be associated with hospice or elderly care, and as this offering is more extensive, they wanted the messaging and brand aesthetic to communicate this – in a striking, emotive way if possible – without losing the clear messaging that this is a medical service and that it is centred in the home. 

We provided three primary naming conventions: care at home (in all lowercase for a gentler feel), health@home, or health at home. The client's preferred tagline was "High-quality hospital treatment in the comfort of your home."