UBS Evidence Lab
3D Animation
3D Animation
UBS Evidence Lab is a data hub used to help investors make good decisions. Working with a copywriter and project manager we developed a script for UBS which I turned into a storyboard. I directed the 3D animator on how I envisaged the story to flow using a white surface to show how UBS cleans data and surfaces insights.
The storyboard designs were pivotal in guiding the client through the narrative and directing the 3D designer. This visual approach has become the brand for Evidence Lab and used across various marketing materials.