Customer Acquisition Campaign
Proactiv, Wen Hair, and Meaningful Beauty

Lead Creative - Sr Designer and animator on the initial launch of three brands (Proactiv, Wen, and Meaningful Beauty) into International markets. Working with the international marketing team, I translated their goals and product details into a well developed performance based customer acquisition plan that included a unique content strategy involving A+B testing, e-mail marketing, video, banners and landing pages. Centered around celebrity endorsements the campaigns exceeded expectations in Canada, Latin America, and Europe.  
Customer Acquisition Campaign
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Customer Acquisition Campaign

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Published: