To deal visually with such delicate and important matter like child abuse was undoubtedly a big challenge, but a very gratifying one also!Illustrating is telling stories and to know that these might touch other people's lives is the best value we can imagine to make all the hardwork worth. That's the reason why we said yes to this collaboration with Havas Republica when they reached to us about creating images to illustrate the repetitive child abuse cycle . And here you can check out the process and final results!





Concepts


Models


Close Ups


Client: Amigos For Kids
Agency: Republica HAVAS (Miami)
Management: Dark Side
Creatives: Derrick Muñiz and Michael DeJesus.

Creative Production: Estúdio Ícone
Creative Director: Paulo Botelho
Producers: Marcio Botelho and Ana Bandarra

Character Design: Renan Motta Lima  
3D Artists: Matheus Sant'anna and Henrique Tomé
Modeling: Leo Sakamoto
Creative Retouch: Diego Barcellos and Thiago Marques

Making Of: Thiago Marques and Henrique Souza

Thank you for watching!
For more of our work and information about what we do, you can
visit our website at www.estudioicone.com
 
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Stop the Cycle | Amigos for Kids
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