About:
Drive is energy drinks for young people who love extreme sports.
These drinks contain caffeine and taurine. Drive produces several different flavors.
These drinks contain caffeine and taurine. Drive produces several different flavors.
Challenge:
The purpose of Drive redesign is to attract new consumers - street racers, drivers. There is also a need to update the packaging design and make the brand more dynamic and recognizable.
Solution:
In order to attract millennials and become noticeable on the shelf, the brand colors of the brand were adjusted. Based on the study of the coloring of racing cars, a unique graphic design has been developed that conveys sportiness and dynamism. In addition to color elements, the design also uses its own metal texture of the can. The main idea while maintaining the corporate logo Drive is to make the design more emotional, clean and iconic.
