Revealing a golden secret. (2012)

It is no small feat to represent the essence of a cuisine, or to iconize an ingredient that developed a culture;
and not least, one which represents authentic liquid gold.

Aceites de Oliva de España is an inter-branch non-profit body that acts as a prescriber of Spanish olive oil.
The organization sought to legitimize Spain as a country that exports high quality products to the international market,
and therefore needed a unique, iconic and memorable identity.

The association, formed of different entities of collectives integrated in the oil production process (olive farmers, cooperatives, manufacturers, packers and exporters), faced a complex challenge to position Spanish olive oil in the top-ranking slots,
which were already occupied by other producer countries. To do so, would mean crediting the place of origin and linking
it to a gastronomic culture that was finally beginning to receive the international recognition it deserved.

Aceites de España
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Aceites de España

It is no small feat to represent the essence of a cuisine, or to iconize an ingredient that developed a culture; and not least, one which represe Read More
5
59
0
Published: