Zoo Johor Rebranding (Academic Purpose)
Zoo Johor- considered as the oldest zoo in Malaysia, it was built in the year of 1928 as "Animal Garden". The brand new concept that I want to bring for this rebranded Zoo Johor is to bring out the specialty of Johor and Malaysia to be more friendly with visitors from local and also overseas. As shown, this concept tends to give the feeling of warmth, joy and fun.
Zoo Johor’s logo is a combination mark logo,which comprised of the logotype in sans-serif font, which is Bauhaus 93 and an image that presents the combination of the culture of Johor and Malaysia.
The image above the logotype is a Malayan Tapir that represents Malaysia and also Southeast Asia. It is an illustrated vector image with thick outline to stand out for the identity. Triangle motifs that embedded on the Tapir represent a traditional dance that spreads abroad in Johor from Java which is called as Kuda Kepang or Kuda Lumping.
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