Rustomjee
Mumbai's premier real-estate developer
Mumbai's premier real-estate developer
The Rustomjee Group is Mumbai's only real estate developer dedicated to creating child-friendly living spaces in the city. The insight for the campaign was arrived at by Centre of Gravity Consulting, and was: most home-seekers in Mumbai look for a new home when they feel their kids need their own space.
The illustrations are courtesy the inimitable Pascal Campion. The campaign included press, outdoor, online, direct mail, sales collateral, and also space design for Rustomjee's play areas, nurseries, and exhibitions.
The campaign was a first of its kind for any city in the country. It won Rustomjee a distinct positioning in the mind of Mumbai's home seekers, and us a slew of creative awards for everything from press, outdoor, writing, direction and integrated marketing communication.