With a combination of innovation and solid experience (30 Years in their industry). Advent Resources is a Dealer Management Software company, offering out of the box and boutique solutions. Advent came to us to create a brand and design language that spoke to their past but would propel them into the next decade with a timeless style.
Fiercely proud of their beautiful location in San Pedro, California the rebrand took inspiration from the surrounding neighbourhood landmarks, Thomas Hudson Bridge, Californian fan palms and Pacific Ocean. The dynamic emblem that has been created, embodies, speed, sunrise and new beginnings. Along with a complete overhaul of their brand and digital assets we created a variable typographic family that can be used for a unique personal touch.