Business intelligence for hotels
There's a smarter way to see how your hotel's running.
That was the basic premise of a system that provided business intelligence off the back of the finance system. It was one of those campaigns that really worked simply because we phoned up hotel managers to understand the challenges they faced in understanding the nature of their business. Sure enough, feed those concerns back into the copy with quirky photography and the offer of a great solution and needless to say, the campaign had bite.
The creative was used over various media including a spoof hotel newspaper which as both an echo of the first image below, plus some very funny stories on what happens in hotels if you don't have the very best financial intelligence.
That was the basic premise of a system that provided business intelligence off the back of the finance system. It was one of those campaigns that really worked simply because we phoned up hotel managers to understand the challenges they faced in understanding the nature of their business. Sure enough, feed those concerns back into the copy with quirky photography and the offer of a great solution and needless to say, the campaign had bite.
The creative was used over various media including a spoof hotel newspaper which as both an echo of the first image below, plus some very funny stories on what happens in hotels if you don't have the very best financial intelligence.
