Milan independent cinema contest is a made-up festival whose main purpose is to give the opportunity to young, emerging directors to be a part of the cinema world, and also to increase the visibility of the environment itself. The second objective, although not less important, is to take the festival to hidden, forgotten places in order to give them a new life. The logo: a screen in false perspective ready to be built anywhere, whose only part missing is the public. Regardless, there is someone who claims to see an amazing audience in front of it, ready and willing to enjoy the show. The logo, brand book, coordinated image, poster and social campaign have been created for the festival.