Drest

DREST

DREST is the world’s first luxury convergence platform with gamification, shopping, creativity, content and entertainment at its core. Imagined and founded by Lucy Yeomans, the award-winning former editor-in-chief of PORTER, NET-A-PORTER.COM and Harper’s BAZAAR UK, this game-changing platform takes user-generated storytelling to a new level and offers brands an untapped frontier to connect with audiences.

DREST players adopt the role of a fashion stylist, responding to daily styling challenges inspired by real-time fashion news using the latest products from over 160 of the world’s leading fashion brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Thom Browne, Burberry and Stella McCartney. The digital fashion assortment is provided by both Farfetch and brands directly, enabling users to seamlessly shop the content they have created and competed with virtually in real life.

DREST democratises the fashion content, inspiration and brand discovery experience, and encourages the sustainable production of content as well as thoughtful consumerism, allowing fashion lovers to express themselves and experiment virtually - to “style before they buy”. The platform will incorporate philanthropy at its core spearheading initiatives as well as donating five percent of every micro-transaction generated in-game to causes that support digital responsibility, mental health, body positivity and female empowerment.

Design & art Direction: @cashandcarrystudio
Strategy, naming & art direction: @apropos_agency

Logotype: @studionari

Animation: @matmaitland